Woodworking Network Magazine
January 25, 2016
Stikwood, makers of self-stick reclaimed wood paneling, reports that it participated in the KBIS 2016 DesignBites in Las Vegas last week. The Sacramento, California firm has built a thriving business producing and shipping its panels in various species and finishes.
Introduced in 2012, Stikwood is the world’s first peel and stick reclaimed and sustainable wood planking. Stikwood is ideal for the commercial and residential design marketplace. Products include peel and stick wood wall planking and wall art, which are available in a wide variety of finishes that suit any taste.
The McCalls have invested in machinery that thinly slices layers from reclaimed wood, and Jerry McCall developed an effective adhesive and determined the best place to put it on the back of each panel. The couple have developed uses for every part of the reclaimed lumber they source. Contractors bring them old barn wood, gym floors, oak staves and the like.
Thousands of interior designers, architects, contractors and DIYers use Stikwood everyday as a fast and cost-effective interior design solution. With 16 finishes and a wide range of styles, Stikwood offers an array of design possibilities from contemporary to traditional.
Made from reclaimed and sustainable woods sourced from various locations around the country, the Stikwood products preserve the natural beauty and patina that only nature can create. Stikwood is manufactured and headquartered in Sacramento, California.
hey began the spade work for their new product and business, known as Stikwood, in 2010, but sales didn’t really take off until 2012 when they launched their website. The McCalls introduced it in 2013 at the three-day Dwell on Design showcase, billed as America’s largest design event, and Dwell magazine editors selected it as the No. 1 standout product among the 2,000-plus products featured at the show. Sales of Stikwood took off.
“I would go to Jerry and say, ‘I think there’s something here,’ ” said Laura McCall, who runs Stikwood’s day-to-day operations. “And he would say, ‘OK, when you get to $30,000 a month in sales, then we know we’ve done it.’ I hit $30,000, and he said, ‘OK, when you get to $50,000.’ It kept going and going and going.”
The McCalls ship their product to thousands of designers, architects, general contractors and do-it-yourselfers around the world from an industrial park not far from the former Sacramento Army Depot. Every piece of Stikwood is manufactured at their headquarters. Most sales are made at www.stikwood.com, but Stikwood also sells at the upscale West Elm retail stores.